All of India was looking forward to India’s semifinal clash against Australia at the SCG. An entire nation held its breath, and then…India lost. No amount of consoling would matter, as Australia beat India by 95 runs. Emotions were running high as messages of support began coming in thick and fast.
However, Times NOW began a shameful debate which berated the cricket team and the ‘superstars’ who ‘deserved to be thrown out’. Lead by its anchor Arnab Goswami, the channel called over ‘experts’ frothing at the mouth, just waiting to pounce on the team’s only loss in the tournament.
6 weeks of national duty, pain,toil & injury,the team goes down .This is the garbage Times Now runs at the end : pic.twitter.com/EdpYbfpLCE
— $ir $ri $ri Magal (@jhunjhunwala) March 26, 2015 Can we be in denial about the disaster that happened in Sydney?
— TIMES NOW (@TimesNow) March 26, 2015 We feel humiliated that we went down without a fight: Kishore Bhimani, Senior Sports Journalist
— TIMES NOW (@TimesNow) March 26, 2015 The Twitterati, as it turned out were smarter than Times NOW might have anticipated. People saw through the ploy of the news channel trying to milk the ‘National Side’ for their personal gains. They stood by their team.
The only strategy that @TimesNow has – If there is no news, be the news. #ShameOnTimesNow
— Bruce (@GhantaGuy) March 27, 2015 If India had a strong PM, he would have thrown its cricket team behind bars. Tortured/Mutiliated their bodies. #ShameOnModi #ShamedInSydney
— Category5Moron (@Category5Moron) March 27, 2015
#ShamedInSydney is the Hashtag TimesNow is Using. Not surprising as being Times Now, they dont know what Shame means pic.twitter.com/GWXez1uKf9
— Joy (@Joydas) March 26, 2015 #ShamedInSydney is quite a disgusting hashtag. Australia too were playing to win. They didn’t come to attend someone’s baraat, did they?
— Rifat Jawaid (@RifatJawaid) March 26, 2015 Soon Twitter gave Times NOW a taste of their own medicine.
Lets trend #ShameOnTimesnow instead #Shamedinsydney
— Genтleмen✖ ツ (@GentlemenX) March 26, 2015 So #ShameOnTimesNow is trending worldwide after @TimesNow ‘s effort to trend #ShamedinSydney Well Done People! pic.twitter.com/WpumIgAzXD
— Tathagat Khandelwal (@IAmTathagat) March 26, 2015 #ShameOnTimesNow is the top trend at this time. 1 lakh 27000 tweets. Wonder if they highlight this top trend on TV. pic.twitter.com/HuBh1WmTeR
— Rahul Kanwal (@rahulkanwal) March 26, 2015 Good to see people rejecting sensationalist brand of journalism. Media working overtime to spread pessimism and paranoia #ShameOnTimesNow
— Shuchi Kalra-Author (@shuchikalra) March 27, 2015 
