While the Delhi government has reduced the tax on sanitary pads to 5 percent from the earlier 12.5 percent in March, the tax on sanitary napkins is still a stellar 14 percent under the Goods and Services Tax system in other states.

Here’s what the campaign is fighting for.

Since then, the campaign has gained traction on Twitter with several celebrities and stand-up comedians tweeting to the finance minister to exempt the tax completely.

SheSays has been working towards launching this campaign for a year. Zeenia Kolah, Gender Advocacy Head, SheSays, told our sister publication, Vagabomb,

We realised that you cannot tackle issues including gender based violence, or the need for women to have access to education without addressing the other significant barriers that women in our country are subject to on a daily basis. When we talk about abolishing this unfair tax burden that women are subject to, we are not just talking about the fact that it is discriminatory on the grounds that it is targeting only one gender and taxing women on an essential commodity, but we are also addressing the facts that 23% of girls drop out of school on reaching menarche, lack of participation of women at the work place, increased rates of Reproductive Tract Infections and cervical cancer.

SheSays sent a legal representation to provide women across the country with easy access to sanitary napkins to over 15 government officials. This campaign is important in the light of the fact that out of the 497 million women who constitute the Indian population, only 12 percent actually use sanitary napkins. The remaining population resorts to hand crafted alternatives like: old fabric, rags, sand, ash, wood shavings, newspapers, dried leaves, hay and plastic. 

This campaign is very similar to the Tampon tax debates in the UK and US, where organisations have been protesting to exempt women of any tax on sanitary napkins. It is not a luxury but a necessity and needs to be axed completely.