Indian brides nowadays are looking for a wedding trousseau that is modern yet true to Indian traditions and minimalist in nature. Sanjay Garg, Delhi-based textile revivalist’s new festive 2018 collection titled Heer takes us back to old-school Punjab and how.
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In recent times I’ve seen glamour, edgy, sassy but this collection has struck me unlike any other. It could be due to the fact that fashion for me, needs to have an ability to tell a story about the living breathing person inside the clothes and not just the mannequins.
source Heer is inspired from pre-partition Punjab and every photograph, every aspect of the collection is like revisiting old memories. It’s like flipping through your parents’ wedding album.
source The beauty of revival of something so nostalgic to the history of Punjab is the key to this collection.
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Sanjay Garg Festive 2018 recalls the shared culture of pre-partition Punjab through Heer’s bridal festivities. Set against Patiala’s Baradari Palace, Heer partakes in her wedding without the fuss for today’s finery and acknowledges tradition while making some her own. Knee length kurtas, floor grazing shararas and draped silk satin odhanis are worn by family and friends, who revel in the present through times past. Textiles draw from vintage archival Varanasi silk brocades featuring motifs that gain meaning through history, culture and context. Leaves of the neem tree, geometric lattices and floral trellises add weightless ornamentation and are embedded in the richness of mustard yellow, rani pink, magenta, red, pale pink and rama green. Featured: Architect @shagun.thind in ‘Reva’ kurta and pant & Apparel Designer @navelichoyal in ‘Nazneen’ magenta Varanasi silk brocade sari Photographed by: @ashishnshah Styled by: @navelichoyal @kshitijkankaria Visual Communication: @squadron14 Venue Courtesy: @neemrana.hotels #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade
A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on Sep 3, 2018 at 10:04pm PDT
source Shattering stereotypes of unrealistic ideas of a bride, the collection depicts minimalist fashion at its best.
source Re-creation of Punjabi wedding events like sangeet makes us feel like we’re reliving the past.
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One of the most fun events of a wedding is the Sangeet: the celebration of song, dance and music. The ceremony offers respite from the preparations allowing the family to sing and dance to traditional songs of festivity and joy. Knee length kurtas, floor grazing shararas, and silk satin odhanis are worn by family and friends, who revel in the present through times past. “These clothes are for the quintessential woman of today. Fuss-free clothes yet you feel dressed up – through the rich fabric and the details which let the garment speak for itself.” – Urban Planner & Architect @harleenduggal Presenting ‘Heer’ Launching in-store on 7th September New Delhi: Raw Mango, Angoori Badi, Farm AA 3, Ansal Villa, Satbadi, Chhatarpur Ph: +91 9717131351 Photographed by: @ashishnshah Art Direction: The illiberals Venue Courtesy: @neemrana.hotels #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade
A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on Sep 3, 2018 at 7:30am PDT
source These colours bring forward memories of the vintage, old world charm of festivity and joy.
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Sanjay Garg Festive 2018 recalls the shared culture of pre-partition Punjab through Heer’s bridal festivities. Set against Patiala’s Baradari Palace, Heer partakes in her wedding without the fuss for today’s finery and acknowledges tradition while making some her own. Knee length Kurtas, floor grazing Sharara’s and draped silk satin odhani’s are worn by family and friends, who revel in the present through times past. Textiles draw from vintage archival Varanasi silk brocades featuring motifs that gain meaning through history, culture and context. Leaves of the neem tree, geometric lattices and floral trellises add weightless ornamentation and are embedded in the richness of mustard yellow, rani pink, magenta, red, pale pink and rama green. Presenting ‘Heer’ Launching in-store on 7th September New Delhi: Raw Mango, Angoori Badi, Farm AA 3, Ansal Villa, Satbadi, Chhatarpur Ph: +91 9717131351 Music: Surinder Kaur – ‘Tiley Waleya Mila De Ranjha Heer Nu’ Video: @lifafalifafa @ihbarus Art Direction: The illiberals #heer #sanjaygarg #festive #bridal #newcollection #patiala #punjab #textile #archive #brocade
A post shared by RAW MANGO | SANJAY GARG (@raw_mango) on Sep 2, 2018 at 7:30am PDT
source The imagery made me revisit the memory when I would try on my mother’s jewellery and pose with my sister in our home. What intrigued me the most was how real the Heer bride looked. Not like the models we see prancing on the runway but real women, like my sister or my mother. Really, watching the whole collection and the campaign is like watching an old memory on repeat.
Punjab is beautiful, and this collection perfectly embodies that raw charm.
Already digging my mother’s closet. Thank you Raw Mango for taking us back in time.
