The untimely death of superstar Sridevi was met with shock and sadness by her family, the film fraternity and her fans, but not by the Indian media.
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Media channels instead treated her death as a murder mystery, and wasted no time in making a mockery of her last moments, giving absolutely no thought to her bereaved kids and husband.
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And in the wake of such senseless sensationalism, a video had started doing the rounds of social media with claims that Sridevi had been reborn as a 1-year old baby. The video of the baby in question was an old viral video.
However, Hindi news channel, Tez, owned by TV Today network, made an effort to ensure that people do not fall for such illogical claims.
Here is the Complete video by the Channel pic.twitter.com/GwIc2hnNPi
— Unofficial Sususwamy (@swamv39) February 28, 2018
When I first checked this screenshot, It looked funny, But later when I watched the complete Video, Got to know that the news channels had actually exposed one year old viral video which started doing rounds again on Facebook and WhatsApp. pic.twitter.com/rBzZ7n8Yj8
— Unofficial Sususwamy (@swamv39) February 28, 2018
Unfortunately for the channel, the recent actions by Indian media meant that channel bore a lot of flak by Twitterati for the video.
Black Mirror: Indian Edition pic.twitter.com/0rrDyflhHQ
— Sand-d Singh (@Sand_In_Deed) March 1, 2018
When desi logic wins over anything. pic.twitter.com/xAq3JURlpG
— Anirudh (@Anirudh____) March 1, 2018
What idiots!
— kaveri (@ikaveri) February 28, 2018
Dear @aajtak if i am not wrong Tez is associated with @IndiaToday n You. Is this level of your journalism? Puranjanam. really?#RIPJournalism #Sridevi pic.twitter.com/m5vqOTnshQ
— Rahul Aggarwal™ (@imRahulAggarwal) February 28, 2018
Breaking News by @aajtak Reincarnation of Sridevi 👏🏻. Where did you guys learn journalism from? @sardesairajdeep any comments? pic.twitter.com/oF7Ou7Mhbo
— ⚖️ TolⓂ️olkBol (@mikitsheth) February 28, 2018
This is the price that media channels pay when they focus on TRP over senseless journalism, because sharing sensational news may get greater views but it also promotes the death of journalism!