Indian news channels are known to come up with rather peculiar ways in order to be at the top. While some might say their ways are creative, many criticize it for a lack of substance.
Similarly, in a pursuit to grab eyeballs, Zee News just mixed the two most popular aspects of Indian society: Politics and Religion.
The news channel came up with an unusual twist with their Union Budget 2019 teaser, where the Finance Minister Nirmala Sitharaman is depicted as the Hindu Goddess of Wealth, Lakshmi.
While in general Goddess Lakshmi is portrayed with four arms, here she appears to have eight, linking to different facets of the budget including Railways, Defence, Infrastructure, Education and Agriculture.
बजट कुछ नए अन्दाज़ में @ZeeNews पर। पूरा समझना है तो यहाँ आईये। pic.twitter.com/TfK5rH2dkM
— Sudhir Chaudhary (@sudhirchaudhary) July 3, 2019
Twitter had all sorts of comments for the teaser which was shared by an anchor of the same channel.
Bhagwan k naam pr sb bikta hai. 😂
— Mohita 🇮🇳 (@itsmohitahere) July 3, 2019
Hahahahaha ye kya hai …😂😂😭😭 pic.twitter.com/BH2fKqUxMK
— संस्कारी Memetri Ji (@Being_Sanskaari) July 3, 2019
this is creative 😂😂😂😂😂😂
— 1/2 punch man (@hunkmaximus) July 3, 2019
— Gaurav Verma 🇮🇳 (@lawgical_verma) July 3, 2019
Omg why so much drama? It's a serious topic for God's sake.
— Ron (@miles_cocktails) July 3, 2019
Just hope @nsitharaman sue him.
— انو-Anu (@stylistanu) July 3, 2019
Infact, its insult to both.
Economy n budget kaa mazak bana diya hai.
This fella is a Ramnath Goenka Award recipient..
— Soul of India (@iamtssh) July 3, 2019
Goenka ji now be like..
” Ye kya dekh liya maine “…
😂😂😂😂 pic.twitter.com/YfmOMpUAOb
New India ki sycophancyhttps://t.co/FJkpfUGmIl
— Not That Jaspal Bhatti (@Bit_2_close) July 3, 2019
I always come to your timeline to understand what’s happening in the mind of a serious journalist in New India. As usual, you don’t disappoint.
— Rupa Subramanya (@rupasubramanya) July 3, 2019
kaun sa ganja phunke ho bey ? 🤨🤨😂😂
— किम जोंग उन नॉर्थ कोरिया वाले (@asli_Kim_Jong) July 3, 2019
This is hurting religious sentiments with photoshoped image of honorable finance minister @nsitharaman used as Goddess Laxmi.
— Ramandeep Singh (@RamanDSingh_) July 3, 2019
Please guide me how can I file legal complaint about this @DelhiPolice @PunjabPoliceInd
Ab kaha gaye dharam ke thekedar ab yeh Hindu dharm ki beizzati nahi hai kya
— MUMBAIKAR #kabir (@Kabirmerchant11) July 3, 2019
MC how can u insult our ma Durga? Do u think Nirmala is goddess ? May be she is for you.
— Navdeep Arora (@DeshBhakatJoshN) July 3, 2019
The Union Budget will be presented and telecast live on all TV channels on July 5th.