Bengalis rejoice. The yummilicious dessert staple, Nolen Gur, is now available in tubes of various sizes thanks to Chief Mamata Banerjee’s ‘Biswa Bangla’ Project.
And the responses on Twitter ranged from merry-making courtesy non-resident Bengalis to unhappiness thanks to the conformists.
Nolen gur is now available in a tube. Like mayonnaise. This takes the palm in #facepalm to a whole new level. pic.twitter.com/BkcMKQrmLm
— Arunava Sinha (@arunava) January 19, 2016cc @GauravSaha “@shilparathnam: Has anybody tried and tested this Nolen Gur in a tube? pic.twitter.com/5r2VctjzNs“
— Poonam Sharma (@_alps) January 20, 2016The Bengal government reportedly has approached Indian Institute of Packaging for increasing the shelf life the the liquid gur. And it can now stay fresh for 90 days!
Every non-resident Bengali’s secret santa from Bengal was expected to bring a pack of the goody. But preserving the date palm jaggery has been a challenge which is expected to have been solved with this packaging.
With the introduction of tubes a larger Indian diaspora can now share in the happiness of Bengal’s best kept secret.
Some Twitterati were keen to try out the Nolen gur variant:
If this is vailable in Bombay, I am happy. haven’t found good nolen gur (esp jhola gur) in Bombay otherwise. https://t.co/wR7n9mpklm
— Shantanu (@shantanub) January 20, 2016@Shivangiyadav not just any nolen gur but the kind that come out of tubes, no mess, easy to take wherever you go ;P
— Soma Ghosh (@Soma_G) January 20, 2016But not everyone was happy:
@arunava Damn. I love Nolen Gur, But this?
— Sujatha Iyer (@sujatha21) January 20, 2016@horror06 @victorvibhu It’s flavor too delicate to sustain. The nolen gur this yr has little flavor bcs winter was too warm- Sap can’t rise
— Rita Banerji (@Rita_Banerji) January 20, 2016@shantanub The small mound of nolen gur never ever lacked in hygiene. Reducing it to a paste ruins its quality.
— Saurav Datta (@SauravDatta29) January 20, 2016
