Being home to 12% of the world’s smokers already, the number is only going up for India. Repeated smoking adverts & awareness campaigns have not helped to say the least. And slowly but steadily people are choosing to ignore the perils for the puff.

However, this video tells you exactly why you should be ignoring the cigarette & not the health scare associated with it. This shockingly powerful video shows a stressed man & his wife cradling their baby. Sadly, the end will leave you speechless & to a huge extent disturbed.

This video was conceptualized and created by Sourya Deb. Thanks for sharing this gem with us Sourya!