In association with Levi's

Panjabi Aa Gaye Oye! Our very own larger-than-life Diljit Dosanjh is finally bringing his highly anticipated Dil-Luminati Tour to India and we simply can’t keep our cool! Diljit has undoubtedly taken the Indian music scene by storm. His infectious energy, catchy tunes, and unique sense of style have made him a national treasure, and how. He’s not just an artist he’s an emotion that a lot of people resonate with! From singing at Gurudwaras to becoming a G.O.A.T cultural icon, his journey is powered by an unstoppable blend of passion, love, and devotion to his fans. Obviously, we’re all hyped to see him live and scream our lungs out! But, hold up—have y’all figured out your concert outfits yet?

Doesn’t matter what you’re wearing, coz Levi’s just announced that it’s teaming up with Diljit paaji to launch an exclusive collection of official concert merch just in time for his highly anticipated Tour! Not kidding! Want to shout your love for Diljit from the rooftops? Or maybe just rep your squad in style and look on point while you are at the Dil-Luminati Tour? Then this merch is for you! It’s safe to say that it’s a way to flex your fandom and show off your love for Diljit in the most lit way possible. Wearing his fan merch is like wearing your dil on your sleeve (literally).

This collaboration celebrates both Levi’s iconic history in music and the loyal fanbase surrounding Diljit. The collection features a range of pieces from a whopping eight iconic design collections, catering to every fan’s style. From graphic tees and hoodies boasting Diljit’s catchphrases and lyrics like “Panjabi Aa Gaye Oye” and “Born To Shine” to sweatshirts that ooze his signature style, this collection is a fashion shout-out to Diljit himself! Inspired by the singer’s electric performances and iconic album art, these designs explode with bold, vibrant prints and unique washes, capturing the raw energy and style he’s famous for. The collection even takes it up a notch with the all-new 578™ Baggy Jeans—seriously slouchy, ultra-baggy, and stacked at the ankles, adding that perfect dose of edge. You’ll be rocking this extra chic vibe while living your best life at the Dil-Luminati tour. What a time to be alive! 

And that’s not all! This collection is all about letting your inner Diljit shine. It comes with a variety of pins and patches that you can use to customize your merch and truly embody Diljit’s vibrant personality. The merch is quite literally giving ‘wear-your-heart-on-your-sleeves’ and we’re here for it! So, whether you’re a hardcore Diljit fan or just love rocking a unique style, this collection has something for you. 

Head over to Levi’s and check out the collection – it’ll be available online at Levi.in, on the Levi’s App, and at select Levi’s Stores. Plus, keep an eye out for pop-up shops at the concert venues to grab your merch on the go!

This is your chance to rep your love for Diljit and Levi’s in style. Don’t miss out!