Let’s be honest, life is a fast-paced journey and anything that can help us fulfil various needs is heaven sent. Someone that can just help ease the stress and hold down the craziness that surrounds our seemingly unique lives. Wouldn’t that be a great find?
Well, that is exactly what Amazon India strives to achieve! They work hard to serve us and give us access to everything we might need in the moment, at our doorsteps so that you can make life convenient and enjoyable! It is through these tiny things, gifts and wish-list items, that we can create happiness in life.
Amazon India’s new digital campaign Find_Life beautifully depicts the stories of three real life customers and how they were able to ‘Find’ products on Amazon.in to express themselves, their attitudes and bring people together in meaningful ways. Amazon’s focus on customer satisfaction, passion for inventions, long-term thinking and hunger for excellence have always been beautifully conveyed through their heartwarming campaigns.
The FIND_LIFE film shows the stories of real people and their experiences across India, giving us an insight on how the brand works to deliver whatever you need, wherever, and whenever! The fast-paced drone and handheld shots draw a stunning picture of Amazon’s motto to serve happiness by being the most customer centric brand.
Our journey starts with a little girl in Jaipur, who expresses herself through dance while various products on Amazon.in, add a cape to her inner superhero!
Then the film hits the hoods of Noida with a BMX biker, confidently switching from wheelies to donuts to everything cool in between. Because, well, Amazon India wants us to know we can even get the most offbeat stuff at their Amazon.in marketplace.
The film ends with the warm interactions of a boy in Kochi and his grandparents showing that essential family connection that is at the heart of what Amazon wants to do — enable us to embrace life and appreciate moments!
This film really speaks volumes about how the brand has brought the country together in its own way by tying all our needs into one store: Amazon.in!
The good people at the Amazon.in marketplace have always valued the expressions and emotions behind each purchase and that makes them unique in the sweetest way.
To be honest, Amazon.in really does take selection, value, and convenience to the next level with a bonus emotional touch! Also, you cannot really deny the fact that they have made available almost everything one might need in life, wherever you are in the country. From fashion to technology to art, think of something and you’ll find it on Amazon.in; You’ll FIND_LIFE, on Amazon…(Like, do you really need something that’s not on there? I don’t think so)
So, before we sign out, watch the heartwarming and raw film for Amazon India’s FIND_LIFE campaign here.
