Advertising veteran and theatre personality, Alyque Padamsee has passed away. He was 90.
Ad film-maker Alyque Padamsee, aged 90, passed away in Mumbai, today. (Pic source: Shazahn Padamsee’s Twitter account) pic.twitter.com/U5LOUyaFah
— ANI (@ANI) November 17, 2018
For many, who grew up in the 80s and 90s, Alyque Padamsee remains an iconic figure, to whom we can credit most of our favourite advertisements.
From Surf’s Lalita ji to the Liril Girl, and Humara Bajaj, he crafted some of the most iconic advertisements that hold a special place in our hearts.
Apart from being a legendary ad guru, he was also known for theatre productions like Jesus Christ Superstar and Evita. He also appeared in Gandhi, where he played Jinnah.
Clearly, his demise has left a big void in the world of advertising and creativity. Some of his colleagues and fans took to Twitter to mourn his passing and to pay homage to his unmatched legacy.
Saddened to hear of the passing of advertising doyen #AlyquePadamsee
When he was head of Lintas he’d given me some of my early breaks in advertising photographyEver grateful for the break and opportunity RIP Sir😊🙏🏽 pic.twitter.com/5aZ8EUVT69— atul kasbekar (@atulkasbekar) November 17, 2018
A true citizen is judged by how he/she reacts in tough times. When Bombay/Mumbai was burning in 1992-93, Alyque Padamsee lent his powerful voice to the affected people of a scarred city. Salute.. RIP #AlyquePadamsee
— Rajdeep Sardesai (@sardesairajdeep) November 17, 2018
Deepest condolences and prayers for the family and loved ones of #AlyquePadamsee sir…a true pioneer. May he rest in peace.
— Nimrat Kaur (@NimratOfficial) November 17, 2018
Advertisements are what really made me fall in love with media – I followed every ad as a child, savoured them. Even tho’ in Sikkim we had not much exposure I always knew #AlyquePadamsee #RIP you inspired, opened minds and made the creative job bankable! pic.twitter.com/SPc891AGsK
— Ira Pradhan (@ipradhan) November 17, 2018
Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues #PresidentKovind
— President of India (@rashtrapatibhvn) November 17, 2018
Goodbye, Alyque Padamsee. #RIP For our generation, you were the #advertising Creative Director we could only aspire to be. Your Big Ideas (like this commercial) will live forever https://t.co/SBuNsBcd6C
— Derek O’Brien | ডেরেক ও’ব্রায়েন (@derekobrienmp) November 17, 2018
Very sad to hear about #AlyquePadamsee I had the privilege of choreographing one of his plays. Admired him for his honesty, talent & intelligence. You will always be loved & missed, RIP Alyque
— Arshad Warsi (@ArshadWarsi) November 17, 2018
Saddened to hear of the passing of Ad Guru and Theatre doyen #AlyquePadamsee.
He gave me my first break in Theatre, like countless before and after me.Maverick, Unique, Uncompromising. There will never be another….#RIP Alyque.— Boman Irani (@bomanirani) November 17, 2018
Oh you maverick! Thank You for the most iconic advertisements of our times Rest in Peace #AlyquePadamsee 🙏🏽
— Kubbra Sait (@kubrasait) November 17, 2018
The advertising guru breathed his last in Mumbai and is survived by his two daughters and a son.
