The campaign features three short films, each showing a different moment in the daily lives of pet parents. The films were made in collaboration with FCB India and were conceptualised by the company’s in-house marketing team. They feature stories that were the episodes in the lives of actual customers.

Helmed by Tom Koshy, the films focus on how pets become a thread that binds a family together.

1. This endearing short film tells the story of Jugnoo, an adopted pup who recounts his journey of becoming a ‘pawfect’ companion of Tara, a shy girl who eventually found her home in Jugnoo. 

2. This short film introduces you to Simba, a charmingly pompous cat with whom you can’t help but fall in love. Well, Simba lives with a couple who love him but have a strained relationship with each other. Their furry friend is sure that the couple is in love but they are perpetually needed to be reminded. Cute how Simba, being a true friend, always attempts to bring them together. 

3. This is a poignant story through the eyes of Coco, who recalls how her human mum battled cancer while Coco stood by her side, being a glimmer of hope amidst the dark clouds.

Made our day!