A Simple IG Post Is Giving You The Opportunity To Sponsor A Stray Dog's Meal, Here's How

Scrolling about animals on Instagram, I came across this really interesting piece of news, which instantly filled my heart with a lot of respect and joy for those behind the initiative.

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“A Dog is the only thing on earth that loves you more than he loves himself” Add this post to your story by Tagging @thaagamfoundation & Send us the Screenshot(Dm). We’ll feed a Stray Dog on Your behalf and send you the picture.👍

A post shared by Thaagam Foundation (@thaagamfoundation) on Oct 14, 2019 at 4:28am PDT

While I wondered how good the initiative really is, what confused me was a simple question – how do they do it?

After digging for more info, what I found out really was worth sharing.

Thaagam Foundation, founded by Raja Monsingh in 2017, has been organizing drives to feed homeless people and recently, they started the same initiative for stray dogs.

After struggling to find support in his college, Monsingh initially drew a blank. But organizing a drawing competition changed that. His movement found recognition from the TN government and people started volunteering and contributing for a great cause.

The idea ran on a simple algorithm, more the number of shares, more people will be fed on that particular day or week.

Realizing that social media applications recognize a cause by the number of shares and likes it receives, Monsingh and his group started targeting people through their online presence.

He believed it was possible to kindle a passion towards donating for animals in people if they’re given recognition for the same. By giving people specialized messages, he wanted to convince the general public to believe in his cause.

When it was estimated that Chennai, the major area of operation for Thaagam, has close to 50,000 stray dogs, the focus shifted to feeding strays.

Now, with 5 local teams, approximately 2000 stray dogs are fed every day, which accounts to close to 40,000 dogs in a month.

Even as we speak, volunteers feed stray dogs after their latest story was shared more than 3,00,000 times.

By allowing people to contribute with just a share, what they’ve been able to do is take the plight of stray dogs and homeless people to every household, which is otherwise not possible.