Disclaimer: The amount specified in the article may not hold true as it varies from country to country. And brands that rope in influencer marketing as well. The specified amount has been converted from dollars into rupees.
For most of us, Instagram is just another photo sharing app where we post pictures of our exotic vacation, our last night’s dinner or a picture of us hanging out with our friends. We post the pictures, get a couple of likes here and there and forget about them. They stay there on our feed but soon become distant memories of moments gone by.
But now, Instagram has become so much more than just a photo-sharing app. It’s a marketplace where brands thrive to influence a younger audience that spends more, and is constantly checking the app for updates. And believe it if you can, every picture on this app is worth a hell lot of money.
From fitness trainers, celebrities and fashion bloggers, everyone is charging for branded posts, sometimes through a sneaky product placement, sometimes by documenting an experience, and at other times just by casually reposting something.
But how much do they earn?
Well, a lot more than you think for sure! How much an instagrammer earns depends on the cost to reach one thousand people, which is also known as CPM.
If the average CPM is anywhere between $5 to $10, then an Instagrammer who has 10k followers can ask up to $100 per post. (CPM = 10,000/1000×10)
So, *roughly, this is how much you can earn as an Instagrammer influencer for every post:
If you have 2,000 to 9,000 Instagram followers, you can easily rake in ₹4000 to ₹16,000 per post.
Any Instagrammer with followers between 10,000 to 50,000 can earn up to ₹16,000-₹30,000 per post.
If you happen to have a whopping 60,000 to 100,000 followers on the app, then you can expect to get around ₹35,000-₹60,000 per post.
The more your followers, the more money you stand to earn. If your followers are in between 100,000 to 500,000, then you can pretty easily earn up to a lakh per post.
And if you happen to have more than 500,000 followers on Instagram, all you have to do is quote a price. According to industry standards, you can expect to earn up to ₹1.2 lakh per post.
*The amount is a rough estimate.
But when it comes to celebrities, the amount can triple up in no time. Where a non-celebrity Instagram influencer was getting 30,000-1 lakh for a sponsored post, a celebrity can rake in as much as a crore!