Sylvester daCunha and Eustace Fernandes created the Amul baby to rival the Polson girl in 1965. Kurien, the head of Amul gave them a free hand to make these ads and this ” blessing ” has stayed with Sylvester’s son Rahul daCunha who heads the advertising firm now.
Amul Baby has won many hearts. She is witty, unapologetic and SO cute! She has a take on everything, be it a political situation, a victory in the sports field or a path-breaking movie. The print ads featuring Amul Baby have become an important part of our lives as Indians. Here are some of the best print ads of Amul :
The controversy surrounding the AIB Roast
Obama and Modi’s friendship
A take on the sterilisation drive started during the Emergency
Congratulating singer Lata Mangeshkar for being honored with a Doctorate
Anna Hazare’s andolan for Jan Lokpal
When Nizam’s jewelry was being auctioned in Hyderabad
A comment on the ‘virginity test’ for Indian women at the UK airport
During the economic slowdown of 1983
When BEST conductors ran out of change
Amul Baby with cricketer Sunil Gavaskar for the fifth time
A funny take on cinema censorship
Promoting unity
Comment on the Bofors scandal
In remembrance of the legendary actor Raj Kapoor
Comment on controversial Mr coffee advertisement
Comment on the US-Iraq war which saw the usage of SCUD and Patriot missile
Comment on the reservation for the OBCs
The clash between Bush and Saddam
During the Indo-Pak war
On Republic day
When there was a shortage of Amul butter
Advent of satellite tv in India
Comment on the coalition government
Asking people to be good during the Bombay riots
When India lost in the Olympics
First time that Ladies’ special was introduced in the Mumbai locals
When illegal constructions were being demolished
A comment on RBI’s revision of rates
US warning Pakistan against terror strikes
Kiran Bedi’s politics
After the attack on the Peshawar school
Following the Uber rape case
Smriti Irani’s decisions as a minister warranted this
Love jihad
Bilawal Bhutto’s comments on Kashmir
Supporting Sarita Devi at the 2014 Asian Games
Honoring India’s famous Mars Mission
In remembrance of Robin Williams
When Maria Sharapova said she didn’t know who Sachin was
The Hindustan ambassador’s production was discontinued in 2014
Modi’s victory in 2014 elections
In memory of the Latin American author, Marquez
The recognition of a third gender
The infamous Facebook-WhatsApp deal
Rahul Gandhi’s interview with Mr. Goswami
Salman Khan and Modi bonding
On Bill Clinton’s alleged sexual exploits
The search for Veerappan
For Rajnikanth
The controversy surrounding the commonwealth games organising committee