As the world turns from one day to another, change is the only constant thing that remains. And the best we can do is go with the flow and embrace ourselves and the present with all we have, don’t you think?
The brand stands for carefree living and promotes and excels in grooming products that let people be their original selves and live the present to the fullest.
As described by Vega’s CMO Eiti Singhal:
“For 20 years it’s been our passion to fuel the wings of styling and grooming lovers with nothing but the best. We have been simplifying head-to-toe grooming, styling, hygiene solutions to empower consumers with means to boost self-confidence, happiness, and care. Now, it was time for us to extend our creativity further and enter the realm of an evolving cultural diaspora that believes in Today instead of Tomorrow, Self-Love instead of Validation and Inclusion instead of Barriers. Our new logo encompasses the brand’s decades-old ethos and values but at the same time can be identified as premium, new age, innovative, caring, and stylish.”
Vega stands truest to its ever-existing belief and urges us to be carefree and edgy the way we are!
Popular Bollywood actress, Ananya Pandey has also been associated with the brand for over 2 years now. And honestly, we couldn’t see a better fit for Vega than Ananya who has been winning millions of hearts with her sheer grace, fierce attitude, and a chic-styling quotient. Don’t you agree?
Well, before we sign out, kudos to Vega for promoting change and redefinitions in the coolest way possible! (besides the amazing range of products that they’ve been adorning our lives with! Check them out here.)
*Cheers to change, new beginnings and us!*