Every year we wait for August just so we can tell our friends how important their ‘yaari’ is to us! On that day, we remember moments of shared laughter, inside jokes, and countless other memories shaped by our friendship. We all know that ‘dosti-yaari’ is the real MVP/most valuable player of life. Friends are our cheerleaders when we’re on top of the world, our shoulders to cry on when things get tough, and our partners in crime for all the fun in between. And The House Of McDowells’ Soda too gets that. In fact, they’ve been talking about it and bringing people together since ages, and that’s exactly what they did with their Yaari Jam too!
On August 4th, The House Of McDowells’ Soda, also renowned for carrying the spirit of yaari on its back, served us a spectacular event that matched the vibes we Gen Z‘s were chasing for Friendship Day. The Yaari Jam, held at the iconic NSCI Dome in Mumbai was a testament to the power of friendship and music. A constellation of Gen Z’s favorite stars, including Sanam, Lisa, Ritviz, and Lothika, came together to create an electrifying atmosphere. Making The Yaari Jam an unforgettable night of music and friendship!
But just when we thought we saw everything, we got another surprise! This event was already a hit, but it was about to get way better because Anuv Jain made a surprise appearance with his yaar, Zaeden! And that wasn’t all, they announced their highly anticipated 5-city tour making everyone scream with joy. You already know we’re planning our outfits, people!
For us, The House Of McDowells’ Soda has always been a brand that celebrates friendship. Their campaign, ‘Yaaron Waali Baat’, has touched millions with its heartwarming stories of friendship. The Yaari Jam was a natural extension of this, transforming Friendship Day into a spectacular celebration. As the city danced to the beats of their favorite artists, it was pretty evident that The House Of McDowells’ Soda had once again captured the spirit of youth and friendship.
Together, we celebrated the essence of friendship at Yaari Jam and created memories that will last a lifetime!