Sylvester daCunha and Eustace Fernandes created the Amul baby to rival the Polson girl in 1965. Kurien, the head of Amul gave them a free hand to make these ads and this ” blessing ” has stayed with Sylvester’s son Rahul daCunha who heads the advertising firm now.
Amul Baby has won many hearts. She is witty, unapologetic and SO cute! She has a take on everything, be it a political situation, a victory in the sports field or a path-breaking movie. The print ads featuring Amul Baby have become an important part of our lives as Indians. Here are some of the best print ads of Amul :
The controversy surrounding the AIB Roast
Obama and Modi’s friendship
A take on the sterilisation drive started during the Emergency
Congratulating singer Lata Mangeshkar for being honored with a Doctorate
Anna Hazare’s andolan for Jan Lokpal
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When Nizam’s jewelry was being auctioned in Hyderabad
A comment on the ‘virginity test’ for Indian women at the UK airport
During the economic slowdown of 1983
When BEST conductors ran out of change
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Amul Baby with cricketer Sunil Gavaskar for the fifth time
A funny take on cinema censorship
Promoting unity
Comment on the Bofors scandal
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In remembrance of the legendary actor Raj Kapoor
Comment on controversial Mr coffee advertisement
Comment on the US-Iraq war which saw the usage of SCUD and Patriot missile
Comment on the reservation for the OBCs
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The clash between Bush and Saddam
During the Indo-Pak war
On Republic day
When there was a shortage of Amul butter
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Advent of satellite tv in India
Comment on the coalition government
Asking people to be good during the Bombay riots
When India lost in the Olympics
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First time that Ladies’ special was introduced in the Mumbai locals
When illegal constructions were being demolished
A comment on RBI’s revision of rates
US warning Pakistan against terror strikes
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Kiran Bedi’s politics
After the attack on the Peshawar school
Following the Uber rape case
Smriti Irani’s decisions as a minister warranted this
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Love jihad
Bilawal Bhutto’s comments on Kashmir
Supporting Sarita Devi at the 2014 Asian Games
Honoring India’s famous Mars Mission
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In remembrance of Robin Williams
When Maria Sharapova said she didn’t know who Sachin was
The Hindustan ambassador’s production was discontinued in 2014
Modi’s victory in 2014 elections
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In memory of the Latin American author, Marquez
The recognition of a third gender
The infamous Facebook-WhatsApp deal
Rahul Gandhi’s interview with Mr. Goswami
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Salman Khan and Modi bonding
On Bill Clinton’s alleged sexual exploits
The search for Veerappan
For Rajnikanth
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