How many times have we been fed such ideas of ‘beauty’ and ‘fairness’? How many times have we been told that our skin colour determines our personality? How often have beauty products and their respective ads forced us to feel like shit?
‘Fair & Lovely’ – Cream lagao, zindagi banao.
Ladies & gentlemen, the answer is too many times. And so, it justifies this enormous Twitter rant comedian Aditi Mittal went on against Fair & Lovely and its products. You’ll love her even more after reading these!
Here’s what Aditi Mittal tweeted about Fair & Lovely this morning:
Fair and Lovely has a BB cream. So they can sell you crappy regressive ideas about skin tone along with light coverage.
— Aditi Mittal (@awryaditi) July 31, 2015 Fuck Fair & Lovely for aiming creams at “Freshers” in college. Prey on MOST insecure time in a kids life w/ your poison cream & bad ideas.
— Aditi Mittal (@awryaditi) July 31, 2015 Can’t wait for Fair and Lovely Baby cream. KYA AAPKA BACCHA KAALA HAI? BACCHE KA RANG BADLO, USKA FUTURE BADLO.
— Aditi Mittal (@awryaditi) July 31, 2015 This was just the beginning. She continued mocking Fair & Lovely and all the products they could possibly launch in the future.
Fair and Lovely Pre-natal whitening cream. Just apply it on your belly while pregnant and our chemicals will soak RIGHT into the baby.
— Aditi Mittal (@awryaditi) July 31, 2015 Fair and lovely, lactating moms ke liye. Aap ka doodh SABSE white, aapke bacche ka future SABSE bright.
— Aditi Mittal (@awryaditi) July 31, 2015 She further went on to explain why this bothers her so much.
In coll, a friend who suffered from an melanin deficiency issue was more than often mocked about it.
— Aditi Mittal (@awryaditi) July 31, 2015 Toh society ko such nahin pata if it wants white or dark, either ends of the spectrum-they will find a way to mock you.
— Aditi Mittal (@awryaditi) July 31, 2015 And again, she put forth interesting ideas for us.
My fav is that fairness creams comes with their own accessory— shade card. Shade Card. Ye Nerolac nahin hai, shakal hai meri.
— Aditi Mittal (@awryaditi) July 31, 2015 This one’s my favourite:
You jerks wasting all your time and money on education and developing a personality really need to STOP IT. Ye lo cream. *dance break*
— Aditi Mittal (@awryaditi) July 31, 2015 Speaking of all the ‘ingredients’ that will not only change our skin colour but also our life…
Now with Activated charcoal. KYA YAAR. Isse pehele deactivate karke dala hua tha kya? Activated Charcoal.
— Aditi Mittal (@awryaditi) July 31, 2015 All the ingredients in these creams always have a verb/adjective attached to them. “Activated charcoal” “Sacred Lotus Extracts”
— Aditi Mittal (@awryaditi) July 31, 2015 Kya hai “Sacred Lotus”? Is is a lotus that prays a lot? Does it know Gayatri mantra by heart? Then why are we killing it to put it in cream?
— Aditi Mittal (@awryaditi) July 31, 2015 No one is saying you can’t sell your snake-oil. Arre uspe toh duniya kayakm hai. Par STOP attaching harmful things to the psyche of ppl.
— Aditi Mittal (@awryaditi) July 31, 2015 Bakwaas ka pitara baja baja ke logon ko insecure karna.
— Aditi Mittal (@awryaditi) July 31, 2015 In conclusion, she added this piece of information which we all should take note of. It’s high time we start refuting such ideas of beauty and fairness.
Your skin colour is determined by melanin, which lies BELOW your skin. There isNO way to change that by rubbing things on it.
— Aditi Mittal (@awryaditi) July 31, 2015 
